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Q1- outline the advantages and disadvantages of centralisation and decentralisation and analyse the influence that both concepts have on the international company of today?
Q2- examine three activities within the value chain that can assist the effective management of an international company and help develop an integrated business strategy?
Q3- Critically examine the central differences between three market entry strategies used by an international company and explore how these differences can affect the performance of an international business strategy?
Q4- critically examine the four philosophies that can be followed by an international company as it attempts to globalize and outline the management problems experienced by the company as it completes each stage?
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