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The purpose of the assignment is to give you an opportunity to act as a strategic analyst/manager to propose an investment or trading plan.
You have been recently appointed as a strategic officer in a multinational corporation, and your first task is to carry out a feasible study for your company to introduce a product and/or to enter a new market. You are required to choose a real company (Top 500 companies such as Apple, Sony), a real product and a market such as Australia or Japan as a basic for your analysis.
You should use the company’s data, product characteristics, and the macro-data of the new market to analyse and to propose the best strategy for your company. You should use the knowledge you have learnt in the classes, combined with the current national, regional and global market conditions to make your proposal as informative and realistic as possible.
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