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Use ONE scholarly journal article and discuss the importance of brand association.
Brand association research task: In line with notes that i will upload to you, present findings on the topic and present an aggregate mental map. Interview 3-4 respondents, make concept cards which contain a range of associated brand concepts on them related to coca cola( words of phrases that can be negatively or positively linked to the chosen product) you are encouraged to make 12-15 cards, followed by making “line cards”.
After gathering the information use it. (make sure to read information i upload on how to complete this) needs to be physically done and photgraphed correctly for each seperate one)Photographs need to be included in appendix
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