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1. What did Hannah do to make a first cut in the list of potential countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed more important in his decision-making? Which unused variables might have been useful?
2. What would be your choice for the top five opportunities? The top 10? What equation did you use to reach that conclusion and why?
3. Hannah was focused on franchising as his mode of entry. Will the critical variables change considered for this entry strategy change if a different mode of entry is employed? (for example, joint ventures and wholly owned operations)
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