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1. select a mission statement for a company or organization in the hospitality industry. choose one company and research their mission statement.
as a consultant, create an instrument to critique the mission statement using the criteria presented in class and in the text. use the instrument to evaluate the appropriateness of statement and write a report you will present to the organization’s management team suggesting the changes you would make to improve the company’s mission statement.
2. choose one segment of the hospitality or entertainment industry and create a new company that is going to begin competing in this segment. using porter’s five-forces model, evaluate the overall competitiveness for the new start-up company in the specific segment of the hospitality or entertainment industry you have chosen.
use the following 3 steps to determine if the firm you have chosen can make an acceptable profit:
– identify key aspects of each competitive force that impact the firm.
– evaluate how strong and important each element is for the firm.
– decide whether the collective strength of the elements is worth the firm entering the industry.
3. what are the 7 major types of Macro-Environmental external forces that should be examined as part of an external audit? give an example from the hospitality industry of how each type of force is affecting an organization in the hospitality industry. (description)
List 7 opportunities and 7 threats (one from each type of Macro-Environmental external force) that represent key factors facing the hospitality industry as a whole in today’s business environment.
4. list the 6 cross-functional areas that should be examined as part of an internal assessment for any organization. using your consultant perspective, choose a private food and beverage contractor that provides services to the hospitality industry and critique it using the criteria of performing an internal assessment.
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