Pilot Study In Marketing Potential For Elderly Care Business In Saudi Arabia Custom Essay

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Saudi Arabia has maintained a proud, closed an extended family-oriented society. Families support their family members and relatives in every aspect of social life. The Islamic way of life teaches us to live this way and to support one another. However, the changes in the social environment resulting from rapid modernization and increased contact with the outside world have made a huge impact on the Saudi family. Saudis today are too individualistic, trying to pursue success in today’s changing environment, giving them less time to care for others. Taking care of an elder with special needs a lot of time, effort and money. Not every one can have the time or the money to take care of his loved ones.
Sara’s Nursing Center is a nonprofit nursing home that provides residential care for people who require constant nursing care and have significant deficiencies with activities of daily living. The nursing home will be located at Jeddah, the largest city in Saudi Arabia’s Western Province, and will be serve the Western Province Area. Guided by what our holy religion urged us when dealing with elder people, this facility will be provided with nursing aides and skilled nurses available 24 hours a day. Being located in Jeddah, the nursing home is a mere 20 minutes drive from King Abdulaziz Medical City, where urgent care services can be obtained.

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