what is service provision and what role dose services play in marketing Custom Essay

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Q1: what is service provision and what role dose services play in marketing ?
Q2: what role dose human resources management play within a service organization like “the wedding palace” ?
Q3: how can we apply the gap model to analysis the service o the wedding palace ?

i will attach you the case that you should refer on it for the first two Questions give the answer and give an example from the document that i will attach

and for the third Question use this book as reference Lovelock, Service Marketing (Chapter 1: New Perspectives on Marketing in Sevice Economy, Chapter 8: Designing and Managing Service Processes, Chapter 14: Improving Service Quality and Productivity). do the GAP model and a service blue print for the service blue print do it as figure and also relate this to the document i will attach which is case : the wedding palace

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