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Write a brand summary about YOU as your own brand.
Perhaps you could be an academic tutor for young children. Maybe you’re a painter or graphic designer. Or maybe you think you’re qualified to give dating advice. Choose a business that you feel represents whatever value you can deliver to customers.
Based on the type of business you’ve selected for the YOU company, do the following:
1) Describe your products and/or services in detail. What exactly are you offering your customers? What are you not offering (that someone in your kind of business might typically offer)?
2) Identify and describe your target market(s). Be specific (for example, females, ages 18-25, attending some form of college or university education).
3) Describe how customers will access your products or services (in person, by phone, online, etc.).
4) Write a value proposition that describes your collective offering to customers.
5) Based upon what you are offering customers, give your company an appropriate name — one that you feel accurately represents your product or service offering and which you feel will support the brand you hope to build.
6) Create a slogan or a group of key words that you feel best demonstrates your business’s core values and the core benefits you offer customers.
7) Identify and describe what kind of visual imagery you feel would be appropriate to represent your company. If you’d like, you can create a logo, but it’s not at all required (and please don’t spend too much time on it).
8) Describe how you can differentiate your products or services from competitor offerings. What will be your competitive advantage(s)? What will make your products and business stand out?
Have some fun with this. You are definitely encouraged to be creative. But remember to pretty much stick with what the basics the assignment is asking for. Even though you’re being asked to frame this as a business, remember that everything you build into your brand should accurately represent you as a person and what you’re providing to your “customers”.
This may seem slightly silly in ways, but the process should provide at least a glimpse of what companies go through in their branding work.
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