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Describes the basic product or service in straightforward terms.(1/2 Page)
Describes the "real business" of the firm as expressed in "user-benefits" provided to the buyer/user of the product or service.(1 Page)
describes what the firm is actually doing in terms of its surren marketing strategy(4Pages)
Presents competitive Analysis of three firms
A) Systematic comparison of three companies: Target company VS. two competitors on Key Strategic and Tactical Issues
B) S.W.O.T analysis summary of Target company – Strengths, Weaknesses, Opportunities, and Threats(5 1/2Pages)
Presents recommendations outline hot the firm could improve its marketing strategy and tactics and its market position longer term.(4Pages)
Lists each contact name, corporate title, address and telephone number of target company and competitors(not included in report page count)
C
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