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Brand sabotage though illegal is a favorite tactic of some activists who disagree with a company and what it stands for. The internet and consumer grade imaging software have made it quite easy to create and retouch logos that express a criticism of a company. Using any internet search engine, use the keywords word “trademark parody” to search for these modified logos. Select (5) altered logos and interpret and evaluate the parody.
Answer the following:
What does the brand of each company stand for? What was done to its logo to turn it into a parody? Based upon the changed to each logo, what do you think the person who created the parody wanted to convey about the company?
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