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Look at communication theories and forms of health behavior and apply them to pass information about health promotion practice.
Examine features of modern technology, IT, media and health campaigns with a view to understand the functions and effects of communication in relation to health.
Main topic of study
The correlation between health, communication and health promotion
Health promotion theoretical forms
Factors influencing communication (social and psychological factors)
Skills required for successful communication
Plan, design and implementation of effective health campaigns
The roles, uses and challenges of mass media, information technology and social marketing in health promotion
Facilitation of successful communication in a variety of setting
Evidence and research in practical information communication
Learning outcomes for the lessons
Knowledge
1. Illustrate the active components, theories and forms of communication and apply them in a health context.
Thinking skills
2. Critically evaluate the responsibilities of mass media, social marketing and information technology in modern health contexts and examine their uses, impacts, outcomes, and application in the promotion of health.
Subject-based practical skills
3. Apply practical context through the help of evidence, research and health promotion theories
Skills for life and work (general skills)
4. Write, discuss, debate, present and critique about the idea of communication and health.
Assessment techniques which help students to express the learning results for the module:
1. A complete design plan for health campaign presented in A1 poster format, plus plan of one source for the campaign
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