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Situation: You are a senior executive of a commercial network (broadcast/cable) it is assignment to present an overview of the competition in this arena to the board of directors of your company at the next general meeting. Select a network either Broadcast or cable (no PBS/no premium cable) research, determine and report on the following as a minimum
History / Ownership
Management Structure
Coverage area (Macro)
Target Audience
Program Schedule / day parts / formats
Note: Formats as they relate to program structures or day parting
strategy sales practices
Marketing / Promotions / Branding strategies
competitive practices
Future plans
In shorts, your paper would provide senior management with enough information to help determine the relative standing of the network observed in a very competitive market.
The purpose of this report is familiarize the student with the mechanics and strategy of a broadcast network.
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