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As an advertising agency working on behalf of a client, you have been commissioned to develop an advertising campaign for a familiar product/service of your choice.
The plan should include:
� A brief description of the company, the product and target audience
� Message Objectives
� Media Selection
� Creative strategy: idea, message, design and execution
� Evaluation of effectiveness
It is allowable for students to discuss course material and assignments with other persons. However, the assignment is to be one’s own unique work. Joint efforts or collaboration are expressly forbidden. The report should be written in the student’s own words. Any words taken from another source should be placed in inverted commas with the source of information provided. Any web content used in the report should be accompanied by its URL and the date it was accessed.
Suggested Word Limit: 2000 excluding graphics, Web-based inserts and list of references. NB. Students will be expected to keep within this limit. The portion of the assignment that exceeds the limit will not be marked and may attract a penalty.
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