Developing and managing customer relationships Custom Essay

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� Inspite of the wide-ranging research in the marketing context regarding customer satisfaction, many researchers believe that loaylty is even a stronger indication of lasting customer relationships.�

Please thoroughly evaluate the validity of this statement.

Question 2: Segmentation, targeting, positioning and competitive strategies

�Prior research has discussed a number of methods of identifying segments including the a priori
approach and the post hoc approach. Whatever the approach the aim of market segmentation is to identify segments in the market which have similar purchasing behavior�.

Discuss the pros and cons of segmentation, the organizational implications of segmentation, and whether you think segmentation and targeting will improve the financial peformance of the company.

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