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Select a product or service that you have purchased recently and/or use regularly. Put yourself in the position of marketing manager for the organization and describe in your own words the marketing strategy used for this product/service, including all of the elements of the marketing mix (at least one paragraph for each of “the four p’s”). For example, where is it sold and what is the price? Also include a detailed description of the product or service — what is it, how is it packaged, who is the manufacturer and who or what is the main competition?
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