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1. Part 1 of the assignment,is about: ‘what is’ in terms of strategy, i.e. the current situation of your company/organisation. Is it a desirable situation, is it not so desireable? Why? Why not?
2. 1) Previous years experience has shown us that if we were to start righ away with the tools, concepts, methods, etc, we would overwhealm you. Therefore, we are proceeding at a slower pace at the beginning, so you have a chance to get acquainted with the subject. Aside from this, you are already aware of one possible tool: Michael Porter’s 5 Forces.
2) In addition to 1), there is a strong peadagocical reason for launching the assignment in week 3, yet starting the the tools, concepts, methods in week 6: this keeps you engaged with the assignment — because you keep thinking about it. Learning and teaching theory says that this thinking, this engagement, is a positive thing in terms of achieving the learning outcomes of the module.
3. please not the following requirements / non-requirements for the CS assignments:
1) You may write in the first person, we are not fuzzed; however, be careful, using ” I ” all the time may not sound right
2) You should only list those references at the back which you have actually cited/quoted in the main text — thus use a Reference List; don’t bother with bibliographies.
4.Remember: PEST and / or SWOT on their own are not helpful (or may not even be needed). ONLY if they are complemented by more sophisticated tools / concepts, and only if all your chosen tools / concepts are used correctly, will your discussion be of a good standard.
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