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5.1 Situation Analysis/ Size-Up
Key decision-makers in case, their title, name of firm, etc.
Main aspects of situation: the market, the industry, the
product, the customer, etc.
Collect & summarize data
Critical inferences from data
Sort out symptoms from problems
Vision statement of firm
5.2 The Problem Statement
Broad corporate perspective of root cause & problem
Addresses how the strategic position of firm is
being negatively affected by problem
5.3 Analysis
Environmental Scanning
1. SWOT one or two for each is enough
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