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assume a position in the corporate strategy department of a MNE, which is seeking to further expand internationally. You are to choose a country (not the UK) from within a given Regional Organisation into which a multinational company might wish to expand. You must analyse both the country and the regional organisation using appropriate models and theoretical insights from the course and your own empirical research. The regional organisations that you can choose from are: the European Union (EU), the Association of South East Asian Nations (ASEAN), the South African Development Community (SADC), Asia Pacific Economic Cooperation (APEC), and MERCOSUR (Common market of the South).
You will then identify a MNE not currently operating in the specified country and again using appropriate conceptual frameworks and empirical evidence analyse both the company and the sector in which it operates. The main focus of the report will then be the recommendation and justification of a suitable FMSS (mode of entry) for the company into the chosen country. You are expected to use appropriate conceptual models and to draw on your preceding analysis to support your recommendation of a suitable FMSS.
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