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Exploring a new international markets – The case of Marks & Spencer Imagine that you are in the international marketing team of Marks & Spencer and that the company is evaluating the possibility of further expanding internationally (in a country where they do not operate as yet).
They would like to know the view of the marketing experts. They asked you to advise them in which market(s) there would be opportunities for the organisation.
Marks & Spencer already operates in 44 countries, apart from the UK, therefore you must not choose any of them for your assignment.
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