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This assessment will require you to develop a report on international marketing
environment analysis for Walmart Inc. Walmart, one of the largest chains of discount department and warehouse stores in the United States of America, is currently
considering Australia as a potential international market. Prepare a report for Walmart
based on an analysis of Australia�s economic and financial, political and legal, social
and cultural, technological, and competitive environmental factors; and provide a
strategic direction through SWOT analysis.
This report should follow the style of a business report, and hence a particular emphasis
should be given on communication and presentation styles of this report. This report
should contain the following sections (section details are available in the marking criteria
form):
-Completed marking criteria form (find this on the course Moodle site)
-Title page;
-Executive summary;
-Table of contents;
-Introduction;
-Marketing environment analysis: Australia;
-SWOT analysis and strategic direction
-Recommendation and conclusion
-References
-Appendices (if any)
In this assignment, you will play the role of a manager and demonstrate your ability to
take critical international marketing decisions (where applicable). If you have any query,
please ask me as soon as possible.
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