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3000 words (not including front cover, title page, contents and appendix)
Students are required to discuss Marketing as a business philosophy, examining the various elements such as the tools of branding, STP, communication, research etc against a background of Business, Social and Moral Ethics. A specific company or industry category may be chosen in order to provide focus and direction and examples from the student?s home country are particularly welcomed.
The format should be as follows ?
Introduction (presenting the idea and the intended format)
Literature Review (establishing the areas of theory to be used and the acadenic opinions to be cited, correctly referenced in Harvard style)
Main Body (the analysis itself, with any secondary data suitably referenced)
Conclusions (based on the evidence presented)
Recommendations (if appropriate).
Bibliography (a list of the book, journals, websites consulted)
Appendix (pictures, charts, interviews etc)
Reques
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