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1. Corporate Social Responsibility insights: Choose an industry or company that you would like to focus on for your project. This could be in an industry/firm with which you hope to gain employment. For the topic you choose, identify a key Corporate Social Responsibility-related challenge, possibly from one of the six dimensions mentioned in class (community support, diversity, employee support, non-U.S. operations, product safety/research & innovation). There are TONS of possible examples, such as addressing climate change, resource depletion, encouraging greater cooperation across groups normally seen as adversaries, promoting greater health and welfare for consumers. The only caveat is that your problem must be different than the topic your group chose for the second group presentation, but you can certainly use insights and ideas gleaned from that research. You can do a web search and/or library search of recent business articles on the industry/firm to develop an issue or topic relevant to your topic from a CSR perspective, or you can frame your analysis on addressing these concepts more generally (e.g., increasing greater commitment to recycling among the world�s youth). Briefly describe the problem or issue you identify and circumscribe the key issues/challenges relevant to the topic (20%).
Dimensions of CSR:
Community support
Diversity
Employee support
Environment
Non-U.S. operations
Product safety, research & innovation
2. Consumer Psychology Insights: Develop a consumer-based marketing strategy for addressing the challenge you identify. It could take the form of an ad campaign, an education program, a recruitment effort, an outreach campaign to target members of a diverse group or a new product, etc. Briefly describe the strategy with an emphasis on what consumer psychological biases must be overcome from concepts we�ve discussed this semester (personality biases/biases of the self, perception/attention biases, learning and memory factors, cultural/values factors, decision making biases, etc.) Discuss how your plan will overcome these impediments and emphasize how your plan will improve the quality of life and happiness for those you target. (80%)
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