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�You are a Business Link Consultant brought in to help the Community Cinema Team decide on the future development of the business using the data provided in the case study and the external market data which you should research. You will be proposing a way forward for the Organisation based on the SWOT and PEST analysis.
Using the SWOT information from your tutorial pack discuss the Strengths and Weakness of your suggestion. = 50% of the marks.
Making a clear proposal = 30% of the marks.
Pre-prepared SWOT / PEST =10% of the marks.
Overall coherence of work = 10% of the marks.
This is question expecting you to draw out strengths and weaknesses (INTERNAL) – but show how you get them.
JUSTIFY why you think these are the important ones for the company RELATING TO THE OPTION YOU PROPOSE TO THE ORGANISATION.
Make sure that you make a CLEAR proposal NOT �you could do �. Or this��
Q2 �You are a Business Link Consultant called in by The Community Cinema group to help put together his Business Plan for the future development of the Cinema. From your discussions it soon becomes clear there are differences about the direction they should take.
Using the information from your tutorial pack and SWOT, identify and assess the likely consequences of doing nothing (50% of the marks).
If you would recommend this option explain why. If not, clearly explain the option YOU WOULD recommend and give your reasons clearly discussing the feasibility of the option you are recommending. (30% of the marks)
�Pre-prepared SWOT / PEST (10% of the marks)
Overall coherence of work = 10% of the marks.
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