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The most frequently told joke about business in this country is probably that “business ethics” is an oxymoron. Lying and false representation seem to be straightforward concepts. Is lying always wrong? This question has plagued modern ethicists, and is often exacerbated within the realms of individual and corporate capitalism. It seems, then, that taking ethics seriously in business extracts a price and may make success more difficult to come by. However, if this is true, why should any of us make the effort to do what is right? In particular, what would we say to someone who asks, “Why should I be ethical?
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