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In today’s society, we have been increasingly observing consumption-related phenomena, from consumer activism to consumer-generated content, that shape our everyday lives. Understanding the underlying structures of these phenomena is very important to marketers, consumers, and public policy makers in developing more effective strategies for the betterment of the society at large. Examine a consumer behavior related phenomenon of your choice and submit findings as a written essay report. Grading will be based on the adequacy in reporting on the phenomenon choses, as well as on creativity and writing style. Concepts should be explained in-depth, and why you think these concepts are important in analyzing and explaining the phenomenon you are exploring
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