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Please choose either Question 1 or Question 2 or Question 3
EITHER:
1) Under the definitions used in the Module for the various types of collaboration, select a Joint Venture Company or other type of collaboration within your own company, or in one with which you are familiar, and from which you can have access to the necessary information.
It is important that you explain in the introduction to the assignment exactly why you selected a particular collaboration, and also any constraints which you may have encountered in the gathering of the necessary information.
Describe briefly the strategy of the company in relation to collaborative ventures, then analyse and review:
a) The contribution of the particular collaboration you have chosen to achieving the strategy of the company
b) The performance of the collaborative project against its objectives
General notes for guidance:
The objective of this assignment is to analyse and evaluate the contribution of ONE collaboration to ONE company. You should describe briefly the type of company you have selected, and outline the main points of its strategy, including the contribution of collaborative ventures. The majority of your work should then concentrate on three topics:
a) A brief description of the collaborative relationship, identifying clearly what type(s) of collaboration are involved under the definitions used in the module.
b) A critical analysis of the objectives of the collaboration, its structure, management, and its operational and financial performance against its objectives.
c) An evaluation of the impact of the collaboration on the company, a judgment of its success, and any general conclusions which can be drawn.
Contd.
OR:
2) Select one of the European companies (HC or EM but not CNI), described in the module Collaboration Exercise.
From the specific viewpoint of that company develop, describe and justify what you consider to be the most appropriate strategy for collaboration in the light of the facts provided during the module.
You will need to make full use of the additional notes handed out at the end of the exercise.
The following points should be analysed:
a) The key commercial, practical and political issues involved in arriving at the optimum type of collaborative venture for this particular purpose – from the specific viewpoint of the company you have chosen.
b) The commercial and tactical implications of the type of collaboration selected, both on the current operations of the company and on its prospective partner. You will need to use the spreadsheet provided to illustrate the financial implications of your proposal.
c) The key technical, commercial and legal issues relating to this particular project, which must be addressed in the development of the contractual arrangements. NB it is not necessary to write a draft contract – “standard” terms & conditions can be ignored
d) The key operational issues, which must be addressed to ensure successful implementation of the project.
Or
3) Partner selection is recognized as being very important to the success of any collaboration. Review the literature on partner selection for collaboration and using the questions below as guidance, critically discuss your findings, wherever possible, discussing the issues specifically in the context of an International Joint Venture company:
a. What are the main characteristics to look for in a “good” collaborative partner? What would your selection criteria include?
b. What factors are important in determining whether or not you and your partner are a “good match”, i.e., compatibility of culture? Again, what would your selection criteria include?
c. What could you and your partner do to create good conditions for a partnership?
Length:
Answers are expected to be approximately 16-20 pages long. Scripts which are less than this are unlikely to provide sufficient detail. Conversely, scripts of more than 20 pages will probably be not sufficiently concise or include inappropriate information.
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