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Select a publicly traded corporation for which you would like to work or are currently working. Research each company on its own website. Public filing on the Securities and Exchange Commission EDGAR
database. 8 to 10 page, double spaced, Times New Roman font (size 12) and APA format.
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
2. Analyze the 5 forces of competition to determine how they impact the company.
3. Create a SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use the maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies your recommend above known to all stakeholders.
7. Select 2 corporate governance mechanisms used by this corporation and evaluate how effective they are controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least 1 recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10. Use at least 5 quality references.
-Determine ways in which the vision, mission, and stakeholders of a firm impact that firms overall success.
-Identify how the six segments of the general environ,ent affect an industry and its firms.
-Identify the five forces of competition.
-Analyze the external environment for opportunities and threats that impact the firm.
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