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1. Consider the guidelines file and especially figure 1 that has five points to follow step by step to make the analysis
2. Then, when you go through the five points, you should be developing a plot "strategy canvas" and placing the factors of competition on the X-axis . I need 9-10 factors and then, formulate a comparison between Nike and Rebook based on these factors (i.e which one is high and which one is low and which is moderate for Nike and Rebook).
3. Then, you will have two curves for each company (consider wine industry example in the file to help you). At this stage, provide an explanation for each factor, it would be better.
4. Now, the important part is to develop the new concept for athletic footwear. This means new product (alternative) regarding athletic footwear that target different people (non-constumers) and plotting it as a third new curve beside Nike’s and Rebook’s on the strategy canvas.
5. While doing that, you need to emphasize the new concept and create 3-4 new factors of competition and plot them on the X-axis but only for that new concept. while plotting the new curve, use Figure 1 (point No. 4: Decide which factors to eliminate, raise, create, reduce) to generate the new curve.
The third curve that to be specified should be the new concept (i.e a new product or a new company with a new product for a specific type of non-costumers or a new thing/product from NIKE for a specific type of non-costumers. So, when doing the analysis
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