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1. Select a business.
2. Use the VRIO framework (Chapter 4) to identify the resources that may be used to gain a competitive advantage
3. Select a foreign country where you would like to market the business you selected in step 1.
4. Do research to become an expert on the foreign country selected in step 3.
5. Recommend a strategy for the business selected in step 1 to enter the foreign market selected in step 3 based on your expertise gained in step 4.
6. Discuss the marketing mix (4 P’s) to be used in the foreign market based on steps 2,3, 4, and 5.
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