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We will cover a session in class on how to use a case study to extrapolate discourse, strategies, tools and the overall success and failure of campaigns. Students will have to choose a case study and get the topic approved.
I will upload 4 example essays and marking scheme to let you know how this essay should look like, but DO NOT COPY them.
Also, I will upload my module outline, you can find any information in it.
This course name is Brand Management, so you should analyse the case study of your choice relate to Brand Management.
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