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Using the different scales of measurement (nominal, ordinal, interval, and ratio), think of some examples of variables that you could use in your hypothetical research study. Do your best to make use of all the different scales of measurement when discussing the topic.
Explain how the scale of measure that you select impacts upon the information yielded, the statistics that you can use, and the ecological validity of your study. What could you do to improve upon both the reliability and validity of
the different measures that you selected?
Share your research question and hypothesis (the one you are using for the research proposal) with the class, and describe your question in both qualitative and quantitative terms. Is your question more qualitative or more quantitative? Discuss how this influences the type of measures that you use (behavioral, self-report, physiological, implicit, etc.).
If your study is primarily quantitative, how could you revise it to be qualitative, and vice versa? Have you a preference for qualitative or quantitative research? Why?
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