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Critical discussion of Facebook as marketing technology, which needs to demonstrate a clear link to marketing, and how technology is related to the marketing theory, method and practice and/or the area of marketing studied. It may involves case studies and observations. In formulating arguments, you should refer to a range of relevant academic articles. Information should be gained from academic articles and books, trade press, quality newspapers and reliable electronic resources. Most importantly, all points must be supported drawing upon relevant academic theory. Use any appropriate marketing concept/theory as a framework for analysing. You must critically analyse the issues raised and in doing so present a well informed argument to the questions rather than merely outlining viewpoints which appear in the literature. Any examples given should be in the UK or the U.S. Words count must be within 2450-2475.
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