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Using an organization and product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic that might be used to identify and target potential consumers for the chosen product. Evaluate each segmentation strategy, and determine which specific strategy (or strategies) might be appropriate for the chosen product.
The paper should be three to four pages long, excluding title and reference pages, with at least two scholarly references, one being your text and a minimum of one from the Ashford Library. The paper should also reflect proper APA format and style and integrate resources with in-text citations to support the writing. Vocabulary learned thus far in the course should be integrated throughout the paper.
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