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Intended learning outcomes being assessed:
• Critically analyse the determinants of competitive success in retail industries, in particular the role and application of marketing within the retail environment.
• Conduct a critical analysis of contemporary issues in the area of services and retail marketing.
The report must comprise 3,500 words and be fully referenced in Coventry University Harvard style. Any penalties for not complying with word limits will be in accordance with University and faculty policy.
Marking Scheme
See the attached sheet for more detailed information about coursework criteria and marking.
Report (To be submitted by 4pm on Monday 18th March 2013)
• Reports should be more than descriptive collations of library material and should illustrate relevant aspects of theory and practice, and demonstrate thoughtful and critical analysis of issues. Marks will be awarded for particular evidence of analytical rigour, demonstration of understanding of relevant concepts, integrity and practical insight.
• University regulations on copying and plagiarism apply.
• Assignments should be word-processed and spell checked. Hand written work will not be accepted.
• The report must be fully referenced in Coventry University Harvard referencing style.
• Students MUST keep copies (electronic or photocopies) of all coursework submitted on this module.
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