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“As markets mature, it is essential to set up multiple channels of different types, and let them compete head on”. Using an example of your choice, please debate this statement.
What responsibilities, if any, do suppliers have to manage conflict between multiple channels? How can they go about doing so?
Include in your deliberations the implications for future transactions.
Write a paper and develop a slide presentation identifying, describing, and analyzing channel conflict and resolution in a specific market or channel.
The paper will be based on information from public secondary sources, company web sites, as well as professional experiences and insights. Surveys and primary research are encouraged but not required.
Topics for consideration are:
• Diagnose sources of channel conflict and develop tools for conflict resolution
• Identify Motivating Factors while Eliminating De-Motivating Factors
• Identify gaps in channel performance on either the demand or the supply sides
• Determine the power positions of different channel members
• Determine how to leverage channel power to resolve channel conflicts
• Legal considerations
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