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For an organisation of your choice assume the role of marketing executive and prepare a report for your marketing manager, focusing on the following areas:
• Examine the elements which constitute corporate reputation and justify the importance of managing the corporate reputation
• Evaluate the forces that can influence the organisation’s corporate reputation
• Explore the link between branding and reputation to assess the importance of corporate brands in the context for your organisation
• Evaluate alternative methods used to measure corporate brands and justify your recommendation for the organisation
1. Define the factors and linkages which impact corporate reputation, and justify the importance of managing the corporate reputation.
2. Analyse the context of branding and assess methods used to measure corporate brands.
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