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Explain what is meant by qualitative and quantitative research, contrasting the applications and limitations of both methods. Illustrate your answer with examples. (2000 words)
A large company is considering launching a new brand of energy drinks. They intend to use focus groups as part of the market research into the viability of the idea. Explain the themes/topics you would use in a group discussion lasting two hours. They suggest a maximum of ten.
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