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Choose one of the following products: line of furniture manufactured from recycled and reclaimed materials, custom designed jewelry, handicraft supplies, or talk radio show.
Select a distribution strategy for the product you chose.
Describe specifically where and how your product would be sold.
Describe the reasons for your strategy.
From Case Study 12.3, analyze the distribution strategies for broadcast and cable TV, Internet programming, and advertisers. Propose how these stratigies might converge.
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