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Analyze the ad campaign for the video game “Dead Island” Look at visuals of the game released as teaser and trailers promoting the game before the game launched. Explain the target audience. Compare the trailers and visuals showed to the actual game released. How did the audience react to the actual game once it was released compared to the trailers (The game was very poor, however the trailers and ads where phenomenal) Why did the audience feel like the game fell short? Explain how they promised to much in the trailers. please site any game review websites you find.
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