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Business Duscussion Questions
1. Imagine that you are the CEO of a U.S. automobile manufacturer. You and your top management team are currently deciding which strategic initiatives to pursue. Discuss how uncertainty, complexity, and intra organizational conflict can make it difficult to make strategic decisions.
2. Think of a well-performing company with which you are familiar (Wal-Mart, Apple, Microsoft, Southwest Airlines, etc.). What are some of its key resources and capabilities? What is its core competence? Is it a source of a competitive advantage? How could the company lose its competitiveness?
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