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1. Discuss this product or service in terms of its current target market demographics using U.S. Census Data.
2. Determine why you believe the product or service is declining in popularity. Be sure to include information on social, demographic, and ethnic markets; economic and technological factors; political and legal factors; and competitive factors.
3. Make five (5) recommendations for possible action marketers of the product or service you selected could take to address the product�s declining appeal to consumers.
4. Determine the best foreign country in which to market this product or service. Support your response with information from the CIA world fact book.
5. Discuss your product segmentation and positioning ideas for this product or service in its debut in the new country.
6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Using the product or service you chose for the assessment; provide a plan to reposition this product or service to a new target market. Remember this could mean a new use for the product or service you have chosen.
7. Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
8. Determine the types of research needed to reposition this product or service.
9. Discuss the method(s) you would use to increase adoption rates.
10. Determine if a new service component will provide new interest in this product or service.
11. Anticipate the most likely distribution problems you would encounter and how you would address them.
12. Use at least four (4) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
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