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However, the linear communication model (which question 2 wants you to apply) is defined as:
1. Description: describe the “object of the analysis”. No personal opinions, no
analysis.
2. Analysis: to define the communication and message(s) patterns. What do the senders want to communicate? How?
3. Interpretation: the meaning of the different communication’s patterns. Why do they want to communicate/promote this message? Is there a schema? If there is one, why?
4. Evaluation: strengths and weaknesses both of the communication’s patterns and of the entire message.
5. Engagement: reactions of the audience (receivers). Empirical analysis.
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