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1. Discuss the destination market matrix fig.13.1.
2. Discuss the five important tenets of integrated marketing communication ch.14.
3. How important is a trade show like the Arabian Travel Market (ATM) In Dubai to distribute tourism information? What are the prices to be paid per square meter? Compare the ATM with the world Travel Market or other trade shows (pure life experience Marrakech etc.).
4. Discuss case study 16.1 make sure your discussion not only says what your going to tell the journalist but also provides clear argumentations on why you tell her that specific opinion.
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