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The cases on ZARA. This company is very successful in the clothing industry, although it is not well known in the U.S.A. In this assignment, compare and contrast the strategy of ZARA with that of the Gap, and Benetton. Describe how the differences in strategy are reflected in the differing financial ratios of the companies, based on the financial data provided in the case. (Yes, you need to look back at how financial ratios are calculated, what these calculations mean, and how different firm’s strategies are likely to lead to differences in financial ratios.)
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