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Assignment: IMC and Customer Satisfaction [ MKT 500 – Marketing Management]- [ ORIGINAL]- On this assignment.Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service. -Write a five to six (5-6) page paper in which you: o Discuss the company’s advertising strategy and how it aligns with its marketing goals. o Determine how the effectiveness of the advertising will be measured. o Explain the different promotional strategies that may be used in addition to advertising. o Determine the best marketing research approach to measure customer satisfaction with your company’s product/service. o Decide how gaps in customer expectations and experiences will be addressed Support your marketing plan with at least four (4) reference sources that discuss the nature of the assignment. -The specific course learning outcomes associated with this assignment are: o Analyze integrated marketing communications and its relationship to advertising strategy. o Design customer satisfaction evaluation processes and quality assurance measurements. o Evaluate marketing research tools involved in the marketing process. o Use technology and information resources to research issues in marketing management. o Write clearly and concisely about marketing management using proper writing mechanics.
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