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Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining strategic direction and evaluate how the organization addresses customer needs and achieves competitive advantage.
Draw on concepts and information in the texts and electronic readings to frame and support your discussion
Include the following:
· What is the mission and vision and how do they guide the organization’s strategic direction?
· What are the guiding principles or values and how do they relate to the organization’s culture, social responsibility, and ethics?
· Describe the nature of the business and identify the core products or services, and customers. Discuss how products and/or services are differentiated to create value for customers and a competitive advantage for the organization?
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