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Textual Analysis assignment: Analyse a primarily image-based advertisement.
In providing an analysis of this text you should address the following criteria:
1. Discuss how the audience makes meaning of the text (with reference to
the processes of signification and address)
2. Briefly outline the context this text appears in:
a. In what form of media does the text appear? (Magazine, billboard,
television ad, etc.)
b. How does this alter how the text is read and/or constructed?
c. Does it appear in different forms across various media platforms?
3. Briefly outline any ideologies or intertexts that may inform this text
4. You may also want to mention the way the text contributes to the public
sphere (with reference to concepts such as discourse, hegemony and/or
pluralism)
Your essay should:
? Draw on your knowledge from Sessions 1-4
? Demonstrate an awareness of the essential readings and concepts in this
unit
? Include evidence of own research beyond this unit
o No websites please, unless as examples of the media text ?
consult your tutor if unsure
? Construct a logical and coherent analysis of your advertisement in relation
to your thesis statement
? Support your arguments with research and/or supporting material
? Communicate clearly and concisely
o Write in clear, easy-to-read language
o Use sentences and paragraphs that ?flow? (i.e.: are not disjointed)
o Do not go over or under the target word length by more than 10%
this is what my teacher said about the essay: The objective of the essay is to analysis an ad and the meaning behind the ad – media text analysis. our Essay Plans and Essay draft is about analysing the benefits of advertising as a strategy.
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