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You are an Organisational Behavior Consultant who has been recruited by BBS Advertising (a small but growing advertising agency) to help them to improve their business performance.
Having already conducted an appraisal of current organisational behavior within the company you have decided to focus on one aspect of organisational behavior which you consider to be paramount for this company to address if they wish to improve their business performance.
You must produce an essay which:
� Clearly demonstrates why the organisation should focus on improving this aspect of organisational behaviour
� Justifies the importance of this aspect of behaviour within an organisation by providing evidence from the academic literature
� Provides recommendations for improving this particular aspect of organisational behaviour which are clearly based on an analysis of relevant academic theories
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