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1. After reading this article, in your opinion is micromarketing (or niche segmenting) in the children’s
television show domain an effective use of target marketing? Why or why not? Also, in your opinion
is micromarketing in the children’s television show domain ethical? Why or why not?
2. Describe how current children’s television shows (think about the ones mentioned in this article) can
teach children to avoid irrational decision-making processes. Please describe this in the context of
“Cultivation Theory”–the focus of Journal Article #2–as well as any of the learning theories discussed
in Chapter 7.
3. As noted in the article, “…what really unifies these shows is how strongly their satisfactions echo
those of legal procedurals.” The author draws parallels between adult shows like “Law & Order,”
“The Shield,” and “Dexter” and current children’s shows like “Wonder Pets,” “Yo Gabba Gabba,” “Ni
Hao, Kai-Lan,” and “Phineas and Ferb” in that their plot line is linear. What can these current childfocused
television shows teach children about the decision-making process? Describe and provide an
example using the decision-making model discussed in Chapter 16.
4. Describe how current children’s television shows (again, think about the ones mentioned in this
article) can teach children to avoid irrational decision-making processes such as: framing, sunk costs,
availability heuristic, representativeness heuristic, etc. You can provide an example of plot line (real
or make believe) that demonstrates avoidance of one or more of these irrational decision-making
processes.
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