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You are an independent Consultant. You have been commissioned by an important client to critically evaluate the strategic performance of Singapore Airlines Ltd. The client ultimately wants to know whether they should invest in this company or not. The client has expressed annoyance with receiving lengthy and complex reports and therefore you have decided to present the analysis in a journalist’s style report that is focused. This journalistic article will have two sections: a business bit summary and a journalistic article (analytically and professionally produced in the style of a Financial Times or quality newspaper article). I will upload a sample which provide a good format. In order to undertake this client work you will need to access a range of sources on the company which must include not only internal data provided by the company itself on their website or through other secondary sources but also external data where external evaluations and opinions on the company are given. External data may include, for example, articles in the financial press, analyst’s reports and industry and market reports on the company. This individual report tests learning outcome . Your bosses have provided some guidance on what the final report should look like, as follows: The business bit’ should be a summary of important facts about the company. This should be a one-page bullet-pointed document of no more than 250 words. The journalistic article / report should be in the style of long reported piece in the Financial Times or a quality newspaper such as The Times, The Observer and so on. One or two selected graphics may be included, if appropriate (optional). It will be better to use sources from Mintel and Nexis.
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